{"id":437,"date":"2022-08-06T21:55:54","date_gmt":"2022-08-06T11:55:54","guid":{"rendered":"https:\/\/eos-business.sydney.edu.au\/?p=437"},"modified":"2024-08-12T08:56:58","modified_gmt":"2024-08-11T22:56:58","slug":"angus-hughson-journey","status":"publish","type":"post","link":"https:\/\/eos-business.sydney.edu.au\/?p=437","title":{"rendered":"Angus Hughson journey"},"content":{"rendered":"

www.winepilot.com<\/a><\/h3>\n

Entrepreneurial journey told by three students<\/h4>\n

Story written by Abhishek Majumdar<\/h5>\n

” The most difficult thing I had to do was to bring older people onto a digital platform like winepilot. And having said that I am also one of them. Though I had a decade of experience in selling stuffs online, I was not one of those people for whom technology came naturally. I gave in the hard hours to learn different platforms like WordPress, Facebook ad targeting and as an when they came by. I love doing most of the work myself. I don’t need help unless it’s something I believe I cant learn. My 20 years experience in the wine selling industry, experience in writing columns on drinks in magazines, my education in psychology all have helped me gain the skills for creating and managing WinePilot with minimal help. I’ve got a younger woman who kind of helps me be social, but that’s more just, her knowing that sphere, kind of better than me; my investors are completely hands off, they’re like, “just tell us what you’re doing and we trust you to do what you’re doing.” I love my daily life where I talk to wineries, they send me wines, they send my colleagues wines, and we just write articles on them. I know I am erring on the side of caution in that sense, but the business is going well. I’m actually about to launch another complimentary business too. So I can go gaga about it, but I believe in that the hottest flame burns out the fastest. I am not the guy who wants to come on front of the paper in business pages, I am not here to earn money or fame. That’s not my aspiration for this. I want to create a sustainable business, so that a lot of wineries can pay very well in this country, and paid by many people. I want people who deal with service n this wine industry to make more money, and I want to help brands. The next immediate thing, I wish is that this pandemic goes away and I can return to office soon. It’s difficult writing articles in a small house when your wife is writing music for a living in one room, while my daughter jumping up and down and learning ballet. I am also trying to be creative and am also writing what I do.”<\/p>\n

Story written by Steve Teja The The<\/h5>\n

When I was starting this business, I would feel nervous. The wine industry that has been my expertise for 20 years is very beautiful. I say to myself, this is my passion that I won\u2019t get bored with.\u00a0 Personally,\u00a0 wine\u00a0 has\u00a0 something\u00a0 more\u00a0 than\u00a0 regular\u00a0 alcohol\u00a0 beverages\u00a0 that\u00a0 led\u00a0 you\u00a0 to drunk.\u00a0 The\u00a0 old\u00a0 tale\u00a0 says,\u00a0 wine\u00a0 is\u00a0 art.\u00a0 The\u00a0 uniqueness\u00a0 of\u00a0 the\u00a0 flavour\u00a0 that\u00a0 varies\u00a0 in\u00a0 every \u00a0sip resembles the story of the soil that grows the grapes in the vineyard. The climate, the mineral and\u00a0 the\u00a0 water\u00a0 are\u00a0 small\u00a0 factors\u00a0 from\u00a0 the\u00a0 countless\u00a0 factor\u00a0 that\u00a0 wine\u2019s\u00a0 taste\u00a0 delivers\u00a0 to\u00a0 us. Wine is also culture. This reminds me on how wine influences people lifestyles. I love wine and\u00a0 cheese\u00a0 parties,\u00a0 and\u00a0 having\u00a0 a\u00a0 community\u00a0 that\u00a0 enjoys\u00a0 the\u00a0 same\u00a0 thing\u00a0 is\u00a0 a\u00a0 gift.\u00a0 We\u00a0 feel connected\u00a0 and\u00a0 happy\u00a0 to\u00a0 be\u00a0 around\u00a0 together.\u00a0 Now,\u00a0 there\u00a0 is\u00a0 a\u00a0 lot\u00a0 of\u00a0 variety\u00a0 of\u00a0 wine\u00a0 that\u00a0 is suitable for all activities.\u00a0 Wine has a history. The legacy behind winemaking that has been passed down from generation to generation, will give an emotional flavour to the wine itself. I, as a pilot that drives you into curiosity about the world of wine will reveal the excitement of wine through winepilot.com. The website that I am focusing on right now, will welcome and simplify the world of wine that will attract young people. The expectation of flavour from the wine and simple recommendations on how to enjoy wine will educate the newcomers to love wine. Through this media, the world of wine that has stereotypes with old fashion and conservative industry may start fading and replace by \u2018wine is a drink to all age\u2019. I, as an expert in the retail industry for 15 years and writing skill for the Australian newspaper, this media will\u00a0 entertain\u00a0 and\u00a0 attract\u00a0 the\u00a0 reader\u00a0 as\u00a0 preferences\u00a0 media\u00a0 for\u00a0 choosing\u00a0 their\u00a0 alcoholic beverages. Importantly, Winepilot.com won\u2019t be any regular wine media like the others wine media. Winepilot.com will become part of your lifestyle and plays a huge role on people social life. Lastly, Winepilot.com be answer for the wine that you want to enjoy.<\/p>\n

Story written by Beatrice Wang<\/h5>\n

\u201cThe wine culture has lasted for hundreds of years. Wine has played an important role in human development and history. It remained an indispensable product in western medicine till late 19th century. I earned my Phd in Psychology from the University of Sydney where I conducted research on cognitive and perceptual bases of wine expertise. I also earned a Master of Wine qualification, which is the highest standard of professional knowledge in the wine industry. Wine media platform is a very traditional industry. I started my own wine media platform \u2018winepilot\u2019 in 2019. Wine has a very large consumer group, obviously from 18 to 100 year olds, who enjoy wine and want to learn more about wine. As a free platform, winepilot advocates wine to a broader audience in the Australia and New Zealand market. It is a new voice to deliver wine, beer and all other alcoholic beverages content to real life through a digital platform. It’s meant to help consumers, educate consumers, entertain consumers, get them engaged in the category. While at the same time helping brands, essentially connect with their target markets. I spent 20 years in the wine industry, from the UK to Sydney. And I’ve been in retail, commerce, and marketing. I am also active as a wine judge, drink communicator and drink editor for magazines. I ended up like the Chief Marketing Officer of a business that was a $50 million turnover business. It was a big business that I’d helped grow to that stage, which was quite an enjoyable process of being in an office with two people, and then later on being in an office with 50 people. Having been a part of that was kind of something I enjoyed. So when I started winepilot, it wasn’t a question of money or anything like that. It was literally I was doing what needed to be done. Basically, the wine industry is incredibly conservative. There are many people who love drinking wine and are passionate about wine. But when you ask them, they don\u2019t know much. And therefore, professionally, I\u2019d got to stage in a big business that I was getting bored with. But then at the same time, there was this clean need in the wine industry for something like what I\u2019m doing – which is to guide those people who potentially are interested in wine but don’t know where to get information.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

www.winepilot.com Entrepreneurial journey told by three students Story written by Abhishek Majumdar ” The most difficult thing I had to do was to bring older people onto a digital platform like winepilot. And having said that I am also one of them. Though I had a decade of experience in selling stuffs online, I was […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-437","post","type-post","status-publish","format-standard","hentry","category-2021-cohort-stories"],"_links":{"self":[{"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=\/wp\/v2\/posts\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=437"}],"version-history":[{"count":1,"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=\/wp\/v2\/posts\/437\/revisions"}],"predecessor-version":[{"id":553,"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=\/wp\/v2\/posts\/437\/revisions\/553"}],"wp:attachment":[{"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eos-business.sydney.edu.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}