Victoria Edghill journey
www.relievables.com
Entrepreneurial journey told by two students
Story written by Jorge Figueiredo Da Cruz
“I started doing an ethical fashion label first as I didn’t want to be in the logistics sector contributing to more parcels and parcels. I want to help those businesses become more sustainable, so my first logical step was to create a label. But then I thought well, hang on, there are a lot of sustainable labels, the thing that you can create with the most impact is improving businesses that already have a large, but negative footprint. And so, I saw a problem that I was having myself trying to create Citizen of The Planet and I could see lots of other businesses were having that, but I could also say there was a gap in the market. There was a problem, a genuine problem that businesses needed solving. There were other businesses in in that position, where they were trying to be sustainable but they needed more guidance, they needed more frameworks and recommendations to improve their business so I thought: ‘Oh wouldn’t it be great if there was one place that a business could go to manage their certifications like fair trade, where they could manage all of the metrics that they needed to approve say carbon emissions, things like that.’ But don’t start building something and thinking that customers will come and spend a lot of money until you validate that you’ve got the right customers and they are going to actually pay for what you’re proposing. How I feel is I’m incredibly passionate about this business, there being a need for this business, and that this helps businesses improve their social environmental impact so there’s more passion and more determination over anxiety because I believe that this is solving a real problem. It’s a hard journey and you have to believe in yourself and what you’re solving. It can’t be just about money, the entrepreneur journey is not about making a quick buck. You lock yourself into doing a lot of what the investors want you to do so you have to really believe in what you’re doing, and the problem you’re solving. Ultimately, it’s not necessarily about numbers or revenue or number of customers, it’s about the tangible impact that customers can make within their own business through using our platform, and being able to measure that.”
Story written by Stacey O’Connor
“It’s not necessarily about numbers, revenue or number of customers, it’s about the positive tangible impact that customers can make”
Despite the chaos and uncertainty since Covid-19 pandemic has started in the beginning of 2020, a wave of entrepreneurs has arisen. We want to know the most brilliant new venture on the market since this period, and most of all who are the human-being behind those innovation and their entrepreneurial process.
“Relievables enables your business to perform better by taking control of you social and environmental impact”.
That’s the software platform Victoria Edghill has developed on her own. That isn’t the beginning nor the end point of her entrepreneur’s journey, however this creative Australian woman who just became a mother is already helping a lot of business to become more sustainable. As she said on ‘Bambuddha’, “Businesses can and do change every corner of the world, every single day. Their influence is significant and far-reaching. Their potential to innovate and solve problems across the globe is limitless, yet their impact is not always positive” That is how she decided to fill the gap in the market by creating such a tool for business, while she thought that it: “aligns with my personal values, I want to improve the environmental situation in the world. Then I started a business, and I had some problem myself, so I was experiencing as a business owner, the problem that I came up with a solution for, but then I could also see other businesses were having that same problem. That’s where I found a Product Market Fit. So, there’s three-fold. »
Even during this hard time of Covid-19 crisis, where you encounter a lot of stress and uncertainty, Victoria is living her entrepreneurial journey with passion as she mentioned during the interview.
Even through her social media which are mainly personal but not only, she is sharing inspirational quotes for her but also to push others start doing what they believe in. For example, we can see on her Instagram, passion and determination, she is promoting social and environmental positive impact, which strive with her innovation. Being an entrepreneur isn’t just a job, it’s a lifestyle: “My own personal experience, my own personal drive for wanting to contribute to sustainability”
Victoria Edghill is fulfilling her journey and business growth decision by sticking to her personality, skills, and knowledge: “it’s not necessarily about numbers, revenue or number of customers, it’s about the positive tangible impact that customers can make”.